Dec 26, 2022
Are you feeling un-empowered because the dreams of your
younger self have not been achieved?
It’s not too late – YOU get to
choose how you live the second half of your life. The world is
still your oyster but this time around you have the wisdom that
comes with age. When you pair your wisdom with your dreams – you
will be unstoppable!
In the eighth episode of the
Coached Podcast’s new season, Coach Keren is joined by the
impressive Jade Sheppard to answer YOUR questions on the midlife
shift. Jade is the President, Owner of Gideon USA, Malibu Popoyo,
Scarlet Society, and Fermenteria. Not only is she a serial
entrepreneur, but Jade is also the mother of three and a bona-fide
Together, Keren and Jade dive
into what a midlife shift means and looks like through the lens of
awakening, excitement and eagerness for more - as they answer
caller’s questions. You will not want to miss this one.
IN THIS EPISODE:
- [02:32] Keren defines the midlife crisis as the
loss of our identity, revealed often through a change in
physical circumstances, and notes that at this halfway point in
life, people tend to re-evaluate their lives.
- [05:25] Keren
introduces a book by author James Hollis – The Midlife Passage from
Misery to Meaning in Midlife. She quotes a powerful passage from
the book: “if we realize that the assumptions by which the person
has lived his or her life are collapsing, that the assembled
strategies of the provisional personality are de-compensating, that
a worldview is falling apart, then the thrashing about is
- [07:08] Keren introduces Jade Sheppard, who
talks about her new business Scarlet Society, and their goal: to
normalize women’s sexual health and wellness after 40. Jade created
this company following her divorce when she felt unsupported and
uninspired by what was out there in the market for women's
sexuality in the second half of their lives
- [14:46] Jade discusses how she found her
midlife crisis to be an awakening - more of a blessing than
something negative, setting the tone for the discussion with
- [16:53] We hear from the first caller, Cindy,
who feels sad because none of her dreams have been
- [22:10] Keren and Jade answer Cindy’s question,
and encourage Cindy to live her life for HER, giving suggestions on
how to take one step at a time towards her goals which will yet be
- [25:43] Our second caller, Lila, explains that
she has gone back to work and now that she is earning an income she
has had a shift in her marriage dynamic. Her husband is not being
supportive and has been treating her poorly, making her unhappy.
She is wondering if this is a midlife shift.
- [28:58]Jade encourages Lila to take a deeper
look, to dive deeper and see if the belittling and berating have
been going on for longer than she has noticed. She asks Lila a
powerful question – “if this was your child going through this
situation, what would YOU tell her to do”
- [29:27] Keren asks Lila another powerful,
thought-provoking question, “What would you do if you were not
afraid?”. She explains that there is a certain level of fear that
will keep us entrapped in a situation that may not be serving us,
and that heeding that question may clarify for Lila what needs to
- It is common for people to re-evaluate their
lives at midlife, and this reckoning may give way to make dramatic
changes if one ends up placing the blame on their career or spouse,
etc instead of going inward.
- The reckoning may shift your relationship with
yourself for the better, but otherwise, your age doesn’t define
your life. As long as you are alive and healthy, there is still
time to accomplish your goals and life aspirations.
- If you are feeling
stuck or unhappy in a situation, but are afraid of change, it is
essential to ask yourself “where is the fear coming from?” Once you
identify it, ask yourself, “what would I do if fear wasn’t a factor?” That is the
power of seeking clarity internally first.
Ted Talk on Menopause
From Misery to Meaning by James
Schedule a consultation with
Coach Keren: calendly.com/kereneldad
Jade Sheppard is a serial
entrepreneur, a mom of 3 incredible kids, and an adrenaline junkie.
At the age of 26, she started Gideon USA, a construction company.
Gideon does logistically complicated projects for the military
including repairing fuel tanks on the Turkey/Syria border. In
addition to Gideon USA, Jade also owns a luxury boutique surf
resort in Nicaragua, Malibu Popoyo (www.malibupopoyo.com), and is
in permit to build a second resort in Nosara, Costa Rica.
Most recently, she started a new business called Scarlet Society
(www.scarletsociety.com), which is comprised of editorial content
and products focused on sexual health and wellness for women over
When she isn’t dreaming up new
ideas or spending time with her children, Jade’s life revolves
around surfing and being at the beach. Jade travels the world
to surf and also loves to dirt bike. In addition to Los
Angeles, Denver, Oahu, and Nicaragua are also places she calls